The /analyze Skill: Workflow

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This is the skill I use to break down any viral video.

Paste a link.

Claude pulls the real numbers, the real words and the real frames.

Then it tells you why the video worked, and hands you a template to make your own.

I used it to score 128 videos in one day for my last research.

It works on:

→ Instagram Reels

→ TikTok

→ YouTube and YouTube Shorts

→ any video file on your laptop

Everything it uses is free.

What you get back

→ The real numbers. Views, likes, comments, shares.

→ An outlier score. How many times better this video did than the creator's normal. A 10x video is worth studying. A 1x video is not.

→ The real transcript. Made on your own laptop, word for word.

→ Real frames. The first 3 seconds and every scene change, so it reads what is actually on screen.

→ The breakdown. The hook, the structure, why people stayed, the visual layout.

→ A template. The same video, rebuilt as a fill-in-the-blanks plan for your niche.

Give it 2 or more links and it also tells you the pattern they all share.

You need

→ Claude Code (Anthropic's coding app)

→ About 15 minutes to set it up once

Step 1: Install the tools

These download the video, read the sound and pull the frames.

On Windows, open PowerShell and run these one by one:

winget install yt-dlp.yt-dlp
winget install Gyan.FFmpeg
winget install Python.Python.3.12
pip install faster-whisper

On Mac, open Terminal and run:

brew install yt-dlp ffmpeg python
pip3 install faster-whisper

Close the window and open a new one. Then check both work:

yt-dlp --version
ffmpeg -version

Step 2: Install Scrapling

This is what reads Instagram.

Likes, comments, view counts, and the live comment list.

No login. No credits.

pip install "scrapling[ai]"
scrapling install

Now find where it installed.

Windows:

where scrapling-mcp

Mac:

which scrapling-mcp

Copy the path it shows you, and connect it to Claude Code:

claude mcp add --scope user scrapling -- "PASTE THE PATH HERE"

Step 3: Download the skill

Download the /analyze skill (analyze-skill.zip)

Unzip it so the folder sits here:

→ Windows: C:\Users\YOUR NAME\.claude\skills\analyze\

→ Mac: your home folder, then .claude/skills/analyze/

Inside that folder you should see SKILL.md and a scripts folder.

Step 4: Set your browser

Instagram only gives the video file to a browser that is logged in.

The skill is set to Brave.

If you use another browser, open SKILL.md, search for this line:

--cookies-from-browser brave

Change brave to firefox, edge, chrome or safari.

Stay logged in to Instagram in that browser.

What worked on my Windows laptop:

→ Brave works

→ Firefox works

→ Edge only works when it is fully closed

→ Chrome often fails

Your login stays on your laptop. Nothing is sent anywhere.

Step 5: Use it

Restart Claude Code and type:

/analyze https://www.instagram.com/reel/PASTE-THE-CODE/

For a pattern report, paste several links in one message.

If something goes wrong

TikTok times out. Run it again. It retries with a longer wait.

"Instagram sent an empty media response." Your browser is not logged in, or the browser name in Step 4 is wrong.

The transcript is empty. The video has no talking. Only music or text. That is a real answer, not an error.

The transcript is slow. That is on purpose. Faster settings mishear words, and a misheard hook ruins the whole breakdown.

Want the whole system?

This is one tool out of many I use to make content with AI.

I'm putting all of it into my AI masterclass:

→ How to write prompts AI actually understands

→ The full creative director system I use

→ How to make AI videos people pay for

It's free for the first 100 people.

Join the AI masterclass waitlist